Cookie Policy for Itv7, Itv 7 Guide Readers (2026)

Cookies are small text files that a website stores on your device when you visit. They hold simple data, such as a session identifier or a saved preference. Your browser sends that data back to the site on later visits, so the site can recognise your device. Similar technologies, like local storage and pixels, work in much the same way. We refer to all of them as cookies in this policy. Cookies do not run programmes or carry viruses. Some last only until you close your browser (session cookies). Others stay for a set period, from days to months (persistent cookies).

We use cookies to keep the site working, understand how readers use our guides, and improve what we publish. They help pages load correctly, remember your consent choices, and show us which topics are useful. If you click through from our guide to a third-party operator, cookies also let that operator know the visit began here. We do not use cookies to identify you by name. Our content is for adults aged 18 and over in the United Kingdom, and we handle cookie data in line with UK data protection and privacy rules.

Essential cookies are required for the site to function. Without them, basic features break. Examples include a cookie that stores your cookie-consent choice, one that keeps your session stable as you move between pages, and one that supports security checks against automated abuse. Because the site cannot work properly without them, these cookies are set without asking for consent. You can block them in your browser settings, but parts of the site may then fail to load or remember your preferences.

These categories need your consent. Analytics cookies measure visits, popular pages, and how readers find us, using aggregated data so we can improve our guides. Affiliate cookies record that you arrived from our site when you follow a link to a partner operator. This lets the operator attribute the referral to us. Marketing cookies may be set by advertising partners to show relevant ads and limit how often you see them. We only set these categories after you opt in through our consent banner. Declining them does not stop you reading any guide.

Every major browser lets you view, block, or delete cookies. Look for Privacy or Security in your browser's settings menu. You can usually block all cookies, block only third-party cookies, or clear existing ones whenever you like. Many browsers also offer a private mode that discards cookies when the window closes. Mobile browsers offer the same controls in their settings. Be aware that blocking all cookies can stop some sites from working, and clearing cookies will also remove your saved consent choice, so you may see our banner again.

You can withdraw consent as easily as you gave it. Use the cookie settings option in the site layout to switch off analytics, affiliate, or marketing cookies at any time. Withdrawing consent does not affect processing that took place before you changed your mind. To remove cookies already stored, delete them in your browser. We may update this policy as our tools or the law change, and we will show the revised date here. If you gamble, do so responsibly, stay within your limits, and seek support if it stops being fun.