Privacy Policy | Itv7, Itv 7 Guide 2026
This guide covers Itv7, Itv 7 and related searches like itv7 login and itv pick 7. We collect as little personal data as we can. This notice explains what we hold, why we hold it, and what control you have. It applies to visitors in the United Kingdom and follows UK GDPR and the Data Protection Act 2018. If you gamble, do it for fun, set limits you can afford, and seek help if it stops being fun.
Data we collect
We collect only what a comparison guide needs. Technical data comes automatically when you visit: IP address, browser type, device type, pages viewed, referring page and approximate location. If you contact us, we also hold your name, email address and the contents of your message. We do not ask for payment card details, account passwords or gambling account information. We never see what you do after you leave for a third-party site. We do not knowingly collect data from anyone under 18, and this guide is not intended for them.
How we use it
We use your data to run the guide, keep it secure and improve it. That means measuring which pages help readers, fixing errors, preventing abuse and answering your messages. We also use aggregated data to understand which topics, such as pick 7 or itv7 home searches, readers find useful. Our legal bases are legitimate interests for analytics and security, consent where cookies require it, and legal obligation where the law requires us to keep records. We do not sell your personal data and we do not use it for automated decisions that affect you legally.
Cookies and tracking
We use cookies and similar technologies to remember preferences, measure traffic and attribute referrals. Strictly necessary cookies run without consent. Analytics and affiliate cookies only run if you accept them. You can change your choice at any time through the cookie settings in the page layout, or by clearing cookies in your browser. Blocking some cookies may affect how parts of the guide work. Our cookie page lists every cookie by name, purpose and lifespan.
Third-party services
We rely on a small number of providers. Analytics tools show us how readers use the guide, usually in aggregated form. Affiliate tracking links record that a visit came from us, so we can be credited if you sign up with an operator. Hosting and security providers process data on our behalf under written agreements. Operators you visit through our links are separate controllers with their own privacy notices. Read theirs before you register. If any provider transfers data outside the UK, we require safeguards recognised under UK law.
Your rights and data retention
Under UK GDPR you can ask to access your data, correct it, delete it, restrict or object to its use, and receive a portable copy. Where we rely on consent, you can withdraw it at any time. We keep analytics data for up to 26 months and correspondence for up to 24 months after our last contact, unless the law requires longer. Then we delete or anonymise it. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office, the UK data protection regulator.
Contact for privacy requests
To use any right above, or to ask a question about this notice, contact us through the contact page in the site layout. Put 'Privacy request' in your message and tell us what you want us to do. We may ask you to confirm your identity before acting. We aim to respond within one month, as UK GDPR requires. We may update this notice as the law or our practices change. Material changes will be flagged on this page with a revised 2026 date.