How We Rate Casinos: Itv7, Itv 7 Guide 2026
You searched Itv7, Itv 7. You want a clear answer, not a sales pitch. This page shows exactly how we score casinos, what counts, what does not, and how the weights add up. No hidden criteria. No pay-to-rank scoring. If a site fails a core check, it does not make the list.
What most casino review sites get wrong
Most review pages rank by commission, not quality. They lead with the biggest headline bonus and bury the rules underneath. They copy licence badges without checking them. They publish a score but never explain how it was built. The result is a list that looks objective and is not. You deserve better. We show our criteria, name our weights, and score every operator the same way. If a factor matters to your wallet or your safety, it is in the system.
Bonuses: headline value vs real value
The common approach: rank by the largest advertised bonus. Our approach: read the terms first. We check wagering requirements, maximum bet limits, game contributions, expiry windows and withdrawal caps. A smaller bonus with fair, readable rules beats a huge offer you cannot realistically clear. We only describe bonus mechanics that appear in the operator's own terms. If the terms are unclear, the score drops. Always read the full conditions before you claim anything.
Licensing and safety: badge vs verification
The common approach: show a licence logo and move on. Our approach: confirm the operator holds a valid licence from a recognised regulator, and confirm it covers UK-facing play. For the United Kingdom, that means the UK Gambling Commission. We also look at account security, identity checks, data handling and how complaints are escalated. Safer-gambling tools count here too: deposit limits, time-outs, reality checks and self-exclusion. An operator without them does not score well, whatever else it offers.
Payments and withdrawals: speed claims vs proof
The common approach: repeat the operator's own speed claims. Our approach: score what the terms actually say. We review accepted UK payment methods, minimum and maximum limits, fees, stated processing times and verification requirements. Slow or conditional payouts lose points. Clear limits and transparent rules gain them. A casino is only as good as its cashier, so this section carries real weight in the final score.
The weighting system at a glance
Every operator is scored on the same scale. Licensing and safety carry the most weight, because nothing else matters if your account is not protected. Bonus fairness and payments come next, then game selection and platform quality, then customer support and usability. Safer-gambling tools feed directly into the safety score. Operators cannot buy a higher score. Gambling should be entertainment, not income. Set a budget, stick to it, and use the tools available. 18+ only. If gambling stops being fun, support is available from GamCare.